Identifying and Connecting with Customers

Who Are the Customers?

  • Existing Customer Profiles
  • Potential Customer Profiles
  • How can you add value for them?


Growing Customers

  • Get, Keep, Grow
  • Beneficiaries
  • Data Mining for Good Information
  • Collecting Good Data


Sizing the Community

  • Why does size & location matter?
  • Where does my subject matter resonate the most?
  • Where is there the most potential to share and grow my work?
  • Where do I have the most opportunity?


Serving Customers

  • How the model helps serve customers
  • Identify the partnerships and resources that will be needed
  • Helps us know what we will be able to do in the future
  • Helps us know what we will NOT be able to do in the future
  • Why saying "no" can be important for your business


Delivering Value

  • What is delivering value?
  • Needs to connect with your audience
  • How do you deliver your value & how do your customers find you?


Additional Resources